We’re in the year 2020, and you already know about the word hashtags. What you don’t understand is how to use hashtags to promote your brand, and company, and increase interaction for each social media post.
Hashtags launched as a feature on Twitter; they are no longer just a trend. Mastering the use of hashtags allows you to interact with your audience and build social interaction. Using hashtags on Twitter and Instagram, or any other social media site should be an important part of your marketing plan.
However, if you use hashtags incorrectly, it might have a negative impact. It has the potential to destroy your social media activity and trust. Consider this your ultimate beginner’s guide to knowing the proper use of hashtags. You can find more fun facts about the hashtag’s origin on a cool infographic at the end of this article.
What are hashtags?
A hashtag is a set of words and hashtag- (#) symbol used to classify and identify conversations around a certain subject or trend. A hashtag is a clickable link to a collection of posts that use the same hashtag. Yes, it’s that easy! To apply hashtags, you don’t have to be an Instagram professional. Hashtags are metadata tags that are used to organize chats in geek-speak. Suppose you’re interested in Internet Marketing. You can go for #internetmarketing. Any social postings using this hashtag on Twitter, Instagram, and other platforms will be shown, allowing you to join the discussion.
Why do we use hashtags?
Because of social media, hashtags have become an essential part of our everyday text. And there is probably no better way to tell the difference between a digital beginner and a digital native than how they apply hashtags.
Hashtags are often used as commentary or a punch line. However, this is useless for advertisers. You would like to use hashtags to help your content get noticed and be a part of a bigger community around business-related subjects.
Hashtags can also be used to find out what’s trending and keep up with breaking news. Click on a hashtag to get a real-time feed of posts that include that hashtag and an event summary.
You may also express your passion or your business using a hashtag, such as #weddingphotography so that others searching for that subject can discover your post.
Why are hashtags important for business?
Although hashtags were meant to categorize material, they evolved into a method for companies and people to start discussions and promote themselves.
Before we get into the advantages of hashtags, let’s look at some data to see how much hashtags impact Twitter.
How to Use Twitter Hashtags
Let us begin from the beginning. A Twitter user created a way to help him, and other participants categorize their tweets related to a specific event, discussion, or other subjects. Conversations could be lost without the hashtag, and the only way to locate amazing stuff was to follow people. Hashtags gave the emerging social media network structure and made it simple to identify discussion.
On a related subject, Twitter just released Twitter Lists, a new method of organizing what you see in your feed worth checking out. It didn’t take long for event organizers to recognize this was a brilliant concept. Using a hashtag can increase awareness, and enthusiasm, and classify communications about an event. So, if #barcamp can have worked initially, it wasn’t long before #barcampphilly09, and so on, became popular. Indeed, when people entered a place and wanted to tweet their location.
Locations and brands are already adopting their hashtags. Companies can use branded hashtags to monitor their consumers’ opinions and join in real-time discussions. Overuse of hashtags on Twitter, on the other hand, poses a danger. TrackMaven, a marketing analytics business, discovered that using more than two hashtags reduces engagement. Those with 18 or fewer characters do well. So, less is better here.
Use Twitter’s search tool and enter #subject to identify relevant hashtags. Because Twitter is a public platform, you will see all hashtags connected with that issue. You can follow businesses, and discussions and even participate in Twitter talks about such topics. Turn Twitter conversations into exciting discussions on a specific subject, which might happen monthly or weekly, depending on who organizes them.
How to Use Instagram Hashtags
If two hashtags are okay, thirty must be superior, right? That seems to be the case with the popular visual social media network. Anyone who has ever looked at Instagram would tell you that it is hashtag-driven.
Since we’ve previously discussed that hashtags are a technique to classify your post so that it can be discovered and found, you’ll like to develop an Instagram hashtag strategy that works for your company. You can begin by putting #yourtopic into the search field. Instagram will display all of the photographs and videos tagged with that hashtag. For example, hashtags such as #freshjuice and #cleaneating might help potential customers find you if you own a juice business. You don’t have to limit yourself to two or three. Instagram is the one tool where you can post hashtags to the best of your ability.
There is no universally accepted “perfect number.” Instagram has a restriction of 30. You can test different things to see what works best for your Instagram account.
Conclusion
For example, suppose you have a business Instagram account. In that case, you may check your statistics to see how many people viewed your post. You can also view your post’s reach, its discovery, and a “from hashtag” statistic. You may experiment with different hashtags to discover which ones get the greatest results, then concentrate on those and remove the others.
The easiest method to identify ones that work for your company is to look at what your rivals and users are doing and include those. You can also use hashtags to identify more relevant accounts and include clickable hashtags in your profile to help others find you.
As you can see, hashtags may be used in various ways on Instagram. Using more than two hashtags on Instagram, as compared to Twitter, is an excellent strategy for generating interaction and followers.
