Zomato, the popular food delivery app, received a negative reaction on social media after launching its 10-minute food delivery service, Zomato Instant, on Monday evening. Zomato, a new fast-food delivery service, claims it can deliver your order in as little as 10 minutes.
The Delivery Partners’ Security
The food delivery app was criticized and questioned shortly after introducing the Zomato Instant service for failing to take the safety of its delivery partners seriously. Goyal clarified that the business would continue to teach delivery staff on road safety in a recent Twitter post. “We constantly teach our delivery partners on road safety, and we also give accidental/life insurance,”
He also said delivery partners would be kept in the dark regarding the expected delivery date. He feels that doing so will free the delivery agent of any further stress. Goyal further said that there would be no penalty for late deliveries.
The delivery times of 10 and 30 minutes are compared.
A 10-minute delivery takes at least 2 to 4 minutes of kitchen preparation time, while a 30-minute standard delivery requires 15-20 minutes. The graph also reveals that Zomato is opening stations 1 to 2 kilometers closer to the customer’s location for 10-minute delivery service. The distance from the customer’s location is 5 to 7 kilometers in the case of standard 30-minute delivery.
As a result, delivery partners will take 3 to 6 minutes to provide the food at a 20-kilometer-per-hour average speed. Still, conventional delivery might take up to 15 to 20 minutes.
How can food be delivered in 10 minutes
According to a statement from the online delivery company, customers are increasingly requesting faster responses to their requests. They don’t want to carve out time. One of the app’s most popular features is the ability to search restaurants by quickest delivery time. Furthermore, after becoming a regular client of Blinkit (one of Zomato’s investments in the quick commerce industry), the company feels that Zomato’s 30-minute average delivery time is insufficient and wishes to launch its delivery service.
What Are the Chances of This Happening
Based on demand prediction and hyperlocal tastes, each of Zomato’s finishing stations will contain bestseller dishes (20-30 plates) from multiple restaurants. “Zomato gathers data for its customers, such as their age, location, favorite restaurants, and so on.” With the previous data, the company can calculate how many likely orders will arrive at any given time in the future.
If Zomato Instant works as planned, the business claims that it will have a significant influence on price (at least a 50% decrease in cost to the end consumer), availability (delivery time will be reduced from 30 minutes to under 10 minutes on average), and quality (with control over the supply chain, we will be able to ensure the highest quality, different flavors and hygiene practices across the supply chain).
